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Meta Platforms:Advertising: Difference between revisions
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See also: [[Advertising Industry]] | See also: [[Advertising Industry]] | ||
== Advantage+ Shopping Campaigns == | == 1. Advantage+ Shopping Campaigns == | ||
It was launched in August 2022 and aims at simplifying the process of creating ads through the use of AI. "In just a few steps, an advertiser sets their business objective, target country, advertising creative, and budget. After that, they let our AI systems do the rest: optimizing to find the right person, with the right message, and at the right time to deliver a strong ROI. By leveraging AI and automation, it helps advertisers get smarter – faster – on which campaigns are driving results," Meta said<ref name=":0">https://www.facebook.com/business/news/advantage-shopping-campaigns-boosts-holiday-performance</ref>. | It was launched in August 2022 and aims at simplifying the process of creating ads through the use of AI. "In just a few steps, an advertiser sets their business objective, target country, advertising creative, and budget. After that, they let our AI systems do the rest: optimizing to find the right person, with the right message, and at the right time to deliver a strong ROI. By leveraging AI and automation, it helps advertisers get smarter – faster – on which campaigns are driving results," Meta said<ref name=":0">https://www.facebook.com/business/news/advantage-shopping-campaigns-boosts-holiday-performance</ref>. | ||
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It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | ||
== Commentaries == | |||
May 10, 2023: Meta's Global Business Group head Nicola Mendelsohn indicated that advertising market is seeing stabilization. "What I'm hearing is that there's a stability out there when it comes to how [digital advertisers] are seeing things now," She said. "So we've gone through a real period of real fluctuation, lots of changes that people couldn't have envisaged, but I think people are now more comfortable and confident in terms of what those uncertainties are, and they're factoring them in." | |||
She reiterated that Reels is one of the fastest growing products. "[Reels is] one of our fastest growing products, and what we saw just in the last handful of months was a doubling of the amount of Reels being shared every day to 2 billion Reels being shared," she said. "That's people commenting and sharing and discussing and debating and really enjoying the content that they're seeing. A lot of that has been powered by the investments that we've been making in artificial intelligence and machine learning." | |||
Mendelsohn also pointed messaging as a key ad opportunity. "We're seeing that one of the products that have that we call [Click to Message] actually enables advertisers to start a conversation in one of the individual threads," she said. "That now has a runway of $10 billion." | |||
She said that Advantage+, which is AI powered is helping advertisers who want to reduce costs to reach the targeted customers<ref>https://finance.yahoo.com/news/why-metas-digital-ad-numbers-are-trouncing-competitors-right-now-nicola-mendelsohn-155924039.html | |||
https://www.youtube.com/watch?v=YV_y2lqFRDk</ref>. | |||
== References == | == References == | ||