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Meta Platforms:Advertising: Difference between revisions
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Return to: [[Meta Platforms]] | |||
See also: [[Advertising Industry]] | |||
== Advantage+ Shopping Campaigns == | == Advantage+ Shopping Campaigns == | ||
It was launched in August 2022 and aims at simplifying the process of creating ads through the use of AI. "In just a few steps, an advertiser sets their business objective, target country, advertising creative, and budget. After that, they let our AI systems do the rest: optimizing to find the right person, with the right message, and at the right time to deliver a strong ROI. By leveraging AI and automation, it helps advertisers get smarter – faster – on which campaigns are driving results," Meta said<ref name=":0">https://www.facebook.com/business/news/advantage-shopping-campaigns-boosts-holiday-performance</ref>. | It was launched in August 2022 and aims at simplifying the process of creating ads through the use of AI. "In just a few steps, an advertiser sets their business objective, target country, advertising creative, and budget. After that, they let our AI systems do the rest: optimizing to find the right person, with the right message, and at the right time to deliver a strong ROI. By leveraging AI and automation, it helps advertisers get smarter – faster – on which campaigns are driving results," Meta said<ref name=":0">https://www.facebook.com/business/news/advantage-shopping-campaigns-boosts-holiday-performance</ref>. | ||
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It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | ||
== References == | |||