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Meta Platforms:Advertising: Difference between revisions
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It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | It seems Advantage+ Shopping Campaigns is currently Meta's main priority as a senior executive notes that Meta has spend more money improving its AI capabilities than on Metaverse<ref name=":1" />. | ||
== Product Updates == | |||
May 10, 2023: Meta announced an AI sandbox that will enable advertisers create alternative copies of Facebook and Instagram ads. The sandbox will also enable advertisers to create different backgrounds of images through text prompts. Additionally, it will crop images into correct sizes across Meta’s platforms. These features are only available to select few advertisers at the moment but will be expanded to other advertisers in July. The company also announced several Advantage+ updates and said that in the coming months they will begin introducing features that improve audience reach and promote dynamic video ads<ref>https://www.cnbc.com/2023/05/11/meta-announces-ai-sandbox-and-updates-to-meta-advantage.html</ref>. | |||
== Commentaries == | == Commentaries == | ||