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https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html/#endnote-18 | https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html/#endnote-18 | ||
Unfortunately, there is no current credible research that touches on podcasting revenue. Most of the reports are centered on podcasting ad revenue. But from what I have read and my estimates, there is no way the global podcasting revenue will exceed 4-$5 billion. The $26 billion refers to market size though(but according to their definition, that just refers to revenue). My question is should we use the $26 billion or our projections (using the Deloitte and IAB data) in the article? The latter sounds credible | Unfortunately, there is no current credible research that touches on podcasting revenue. Most of the reports are centered on podcasting ad revenue. But from what I have read and my estimates, there is no way the global podcasting revenue will exceed 4-$5 billion. The $26 billion refers to market size though(but according to their definition, that just refers to revenue). My question is should we use the $26 billion or our projections (using the Deloitte and IAB data) in the article? The latter sounds credible.--[[User:Aron|Aron]] ([[User talk:Aron|talk]]) 17:44, 3 February 2023 (UTC) | ||