Talk:Podcasting and Audiobooks Industry: Difference between revisions

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 https://www.iab.com/insights/u-s-podcast-advertising-revenue-report-fy-2021-results-2022-2024-growth-projections/
-) In 2022, the global ad revenue was $2.6 billion. That means US podcasting ad revenue is around 77% of the global podcasting revenue. Using the 77%, we can estimate the global podcasting revenue to be around $4 billion in 2022.This is not far from Deloitte had projected in 2020(Deloitte had projected podcasting revenue to grow from $1 billion in 2020 to $3.3 billion in 2025, CAGR of 26.97%)
+) In 2022, the global ad revenue was $2.6 billion. That means US podcasting ad revenue is around 77% of the global podcasting revenue. Using the 77%, we can estimate the global podcasting revenue to be around $4 billion in 2022.
 https://www.insideradio.com/podcastnewsdaily/warc-s-global-ad-forecast-sees-podcast-revenue-climbing-19-in-2022/article_11325b6a-3519-11ed-91e6-5bc82f8a53a9.html
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 )Even Spotify( one of the major podcasters) generated €200 million only in podcast revenue in 2021: https://www.hollywoodreporter.com/business/digital/spotify-podcast-revenue-2021-1235161312/
-)Statista projects Music, Radio and Podcast segment to reach $97.78 billion in 2023. Deloitte indicated in 2020 that Music, Radio and podcast revenue was $94.1 billion- Music and Radio growing at CARG 4% and podcast growing by 20-30% CARG. When you compare the two reports, it means an increament of $3 billion in revenue ( with podcast increasing by around $2.6 billion). That still brings the current podcast revenue to around $4 billion.
+)Statista projects Music, Radio and Podcast segment to reach $97.78 billion in 2023. Deloitte indicated in 2020 that Music, Radio and podcast($1.1 in reveu) revenue was $94.1 billion- Music and Radio growing at CARG 4% and podcast growing by 20-30% CARG. When you compare the two reports, it means an increament of $3 billion in revenue.Since podcasting grows faster, we can assume that that it grew by around $2.6 billion (using CARG proportions). That brings the current podcasting revenue to around $3.7 billion.
 https://www.statista.com/outlook/amo/media/music-radio-podcasts/worldwide#:~:text=Revenue%20in%20the%20Music%2C%20Radio,US%2437%2C820.00m%20in%202023).