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4)Even Spotify( one of the major podcasters) generated €200 million only in podcast revenue in 2021: https://www.hollywoodreporter.com/business/digital/spotify-podcast-revenue-2021-1235161312/ | 4)Even Spotify( one of the major podcasters) generated €200 million only in podcast revenue in 2021: https://www.hollywoodreporter.com/business/digital/spotify-podcast-revenue-2021-1235161312/ | ||
Unfortunately, there is no current credible research that touches on podcasting revenue. Most of the reports are centered on podcasting ad revenue. But from what I have read and my estimates, there is no way the global podcasting revenue will exceed 4-$5 billion. | 5)Statista projects Music, Radio and Podcast segment to reach $97.78 billion in 2023. Deloitte indicated in 2020 that Music, Radio and podcast revenue was $94.1 billion- Music and Radio growing at CARG 4% and podcast growing by 20-30% CARG. When you compare the two reports, it means an increament of $3 billion in revenue ( with podcast increasing by around $2.6 billion). That still brings the current podcast revenue to around $4 billion. | ||
https://www.statista.com/outlook/amo/media/music-radio-podcasts/worldwide#:~:text=Revenue%20in%20the%20Music%2C%20Radio,US%2437%2C820.00m%20in%202023). | |||
https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html/#endnote-18 | |||
Unfortunately, there is no current credible research that touches on podcasting revenue. Most of the reports are centered on podcasting ad revenue. But from what I have read and my estimates, there is no way the global podcasting revenue will exceed 4-$5 billion. The $26 billion refers to market size though(but according to their definition, that just refers to revenue). My question is should we use the $26 billion or our projections (using the Deloitte and IAB data) in the article? The latter sounds credible. | |||
I also did a deep search for podcast revenue breakdown per segment, but wasn't successful. --[[User:Aron|Aron]] ([[User talk:Aron|talk]]) 16:37, 3 February 2023 (UTC) |