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Meta Platforms:Quarterly Results/2024 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q4 (view source)
Revision as of 20:44, 24 January 2025
, 24 January→Analysts opinions and insights
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* According to a [https://www.investing.com/news/stock-market-news/digital-ad-spending-strong-in-the-fourth-quarter-wedbush-says-3811639 survey] by Wedbush, ad spending was strong during the quarter. 49% of 200 US-based marketers said they increased their digital ad spend by 10% year over year. In Q3, 43% of the marketers had reported the same level of growth. The report notes that 54% of markers that use Meta said they increased their spend by more than 10% year-on-year in Q4, up from 40% in Q3. "Our survey work indicates strong [year-over-year] growth in [the fourth quarter] and an improvement in advertiser sentiment versus our [third quarter] survey," the analysts said. The analysts pointed out that expectations for Q1 indicate a "relatively stable" uptick in ad spending, with 48% of advertisers planning to increase their ad budgets by 10% or more. | * According to a [https://www.investing.com/news/stock-market-news/digital-ad-spending-strong-in-the-fourth-quarter-wedbush-says-3811639 survey] by Wedbush, ad spending was strong during the quarter. 49% of 200 US-based marketers said they increased their digital ad spend by 10% year over year. In Q3, 43% of the marketers had reported the same level of growth. The report notes that 54% of markers that use Meta said they increased their spend by more than 10% year-on-year in Q4, up from 40% in Q3. "Our survey work indicates strong [year-over-year] growth in [the fourth quarter] and an improvement in advertiser sentiment versus our [third quarter] survey," the analysts said. The analysts pointed out that expectations for Q1 indicate a "relatively stable" uptick in ad spending, with 48% of advertisers planning to increase their ad budgets by 10% or more. | ||
=== Meta will likely report a strong quarter === | |||
* Buy, $700: Truist [https://www.investing.com/news/analyst-ratings/truist-maintains-meta-stock-buy-rating-700-target-ahead-of-earnings-93CH-3829854 expect] Meta's Q4 revenue to top the upper end of management's guidance due to sustained demand momentum boosted by great products. | |||
=== Meta could report mixed Q4 earnings === | === Meta could report mixed Q4 earnings === | ||