Meta Platforms:Quarterly Results/2024 Q4: Difference between revisions

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* According to sensor Tower, Facebook's video unification efforts are paying off. Sensor Tower pointed out that time spent on Reels in December 2024 rose 17% from January 2024, indicating that millions of engagement hours are moving to the feature over the period in which Facebook's unification efforts began<ref>https://sensortower.com/state-of-mobile-2025</ref>.  
* According to sensor Tower, Facebook's video unification efforts are paying off. Sensor Tower pointed out that time spent on Reels in December 2024 rose 17% from January 2024, indicating that millions of engagement hours are moving to the feature over the period in which Facebook's unification efforts began<ref>https://sensortower.com/state-of-mobile-2025</ref>.  
== Insights on the US dollar ==
* Over the past three months, the [https://seekingalpha.com/symbol/DXY US dollar index] has appreciated by about 6% versus its average trading level in 2024. If the trend continues in 2025, it could lead to an headwind of around $8 billion, based on Meta's [https://s21.q4cdn.com/399680738/files/doc_financials/2023/q4/Meta-12-31-2023-Exhibit-99-1-FINAL.pdf 2023] advertising revenue of $132 billion.
[[File:US dollar.png|left|thumb|651x651px|Source: Seeking Alpha]]


== Competitor earnings estimates ==
== Competitor earnings estimates ==