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== Insights on | == Insights on video unification == | ||
* According to sensor Tower, Facebook's video unification efforts are paying off. Sensor Tower pointed out that time spent on Reels in December 2024 rose 17% from January 2024, indicating that millions of engagement hours are moving to the feature over the period in which Facebook's unification efforts began<ref>https://sensortower.com/state-of-mobile-2025</ref>. | |||
== Competitor earnings estimates == | == Competitor earnings estimates == |