3,882
edits
Podcasting and Audiobooks Industry: Difference between revisions
Podcasting and Audiobooks Industry (view source)
Revision as of 19:39, 3 October 2023
, 3 October 2023→IAB May 2023
| Line 24: | Line 24: | ||
==== IAB May 2023 ==== | ==== IAB May 2023 ==== | ||
[[File:12d00e449889b4eac0e905a99a1d6dc59634a413.png|center|thumb|573x573px|<ref>https://www.iab.com/wp-content/uploads/2023/05/IAB_2022_Podcast_Advertising_Revenue_Report_2023.pdf</ref>]] | [[File:12d00e449889b4eac0e905a99a1d6dc59634a413.png|center|thumb|573x573px|<ref>https://www.iab.com/wp-content/uploads/2023/05/IAB_2022_Podcast_Advertising_Revenue_Report_2023.pdf</ref>]] | ||
Despite these macroeconomic factors, U.S. podcast ad revenues showed resilience by growing 26% year-over-year to $1.8 billion. In fact, podcasting continues to be one of the fastest growing digital channels, outpacing the total internet ad market (+11% year-over-year*). Podcasting ad revenues in 2022 were driven by: | Despite these macroeconomic factors, U.S. podcast ad revenues showed resilience by growing 26% year-over-year to $1.8 billion. In fact, podcasting continues to be one of the fastest growing digital channels, outpacing the total internet ad market (+11% year-over-year*). Podcasting ad revenues in 2022 were driven by: | ||
| Line 35: | Line 34: | ||
Sports (15%), Society & Culture (14%), and Comedy (14%) are now the top revenue-generating content genres, taking the lead frome News and political opinion content (down from 19% to 12%). | Sports (15%), Society & Culture (14%), and Comedy (14%) are now the top revenue-generating content genres, taking the lead frome News and political opinion content (down from 19% to 12%). | ||
[[File:Screenshot 2023-10-03 133801.png|center|thumb|652x652px|<ref>https://www.iab.com/wp-content/uploads/2023/05/IAB_2022_Podcast_Advertising_Revenue_Report_2023.pdf</ref>]] | |||
==== IAB 2021 ==== | ==== IAB 2021 ==== | ||