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Podcasting and Audiobooks Industry: Difference between revisions
Podcasting and Audiobooks Industry (view source)
Revision as of 19:38, 3 October 2023
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==== IAB May 2023 ==== | ==== IAB May 2023 ==== | ||
[[File:12d00e449889b4eac0e905a99a1d6dc59634a413.png|center|thumb|573x573px|<ref>https://www.iab.com/wp-content/uploads/2023/05/IAB_2022_Podcast_Advertising_Revenue_Report_2023.pdf</ref>]] | |||
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Revenues are projected to more than double between 2022-2025 to ~$4 billion. On the heels of this product evolution and advertising growth, IAB anticipatesfurther advertiser demand, growth in programmatic buying, advancements in brand safety, and the application of attention measurement to the podcasting ecosystem | Revenues are projected to more than double between 2022-2025 to ~$4 billion. On the heels of this product evolution and advertising growth, IAB anticipatesfurther advertiser demand, growth in programmatic buying, advancements in brand safety, and the application of attention measurement to the podcasting ecosystem | ||
Sports (15%), Society & Culture (14%), and Comedy (14%) are now the top revenue-generating content genres, taking the lead frome News and political opinion content (down from 19% to 12%). | |||
==== IAB 2021 ==== | ==== IAB 2021 ==== | ||