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Automotive Industry:Europe: Difference between revisions
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== Market Share == | == Market Share == | ||
=== Moody's August 2023 === | === <big>Moody's August 2023</big> === | ||
Market share data suggest that European OEMs’ leadership position is being challenged as new entrants, especially from China, gain traction. Our analysis also suggests that European market conditions for local development and production are becoming less competitive.<ref name=":0" /> | Market share data suggest that European OEMs’ leadership position is being challenged as new entrants, especially from China, gain traction. Our analysis also suggests that European market conditions for local development and production are becoming less competitive.<ref name=":0" /> | ||
[[File:Screenshot 2023-09-05 110336.png|center|thumb|635x635px|<ref name=":0">https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry#/</ref>]] | [[File:Screenshot 2023-09-05 110336.png|center|thumb|635x635px|<ref name=":0">https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry#/</ref>]] | ||
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[[File:Screenshot 2023-09-05 112653.png|center|thumb|627x627px|<ref name=":0" />]]European automotive OEMs and suppliers earn about three times the revenue of their Chinese counterparts and five times the EBIT, which means the European industry can act from a position of strength. In short, the ecosystem approach that made Europe strong in the ICE era has to be translated to serve the era of software-defined, electrified cars. A rapid response from OEMs and suppliers in the European auto industry will be important. But other stakeholders—including adjacent industries such as the energy, research, and public sectors—would also need to act collaboratively to provide an environment that enables success for the European automotive industry (and mobility ecosystem) of the future. In short, the ecosystem approach that made Europe strong in the ICE era has to be translated to serve the era of software-defined, electrified cars. | [[File:Screenshot 2023-09-05 112653.png|center|thumb|627x627px|<ref name=":0" />]]European automotive OEMs and suppliers earn about three times the revenue of their Chinese counterparts and five times the EBIT, which means the European industry can act from a position of strength. In short, the ecosystem approach that made Europe strong in the ICE era has to be translated to serve the era of software-defined, electrified cars. A rapid response from OEMs and suppliers in the European auto industry will be important. But other stakeholders—including adjacent industries such as the energy, research, and public sectors—would also need to act collaboratively to provide an environment that enables success for the European automotive industry (and mobility ecosystem) of the future. In short, the ecosystem approach that made Europe strong in the ICE era has to be translated to serve the era of software-defined, electrified cars. | ||
[[File:Screenshot 2023-09-05 115416.png|center|thumb|580x580px|<ref name=":0" />]] | [[File:Screenshot 2023-09-05 115416.png|center|thumb|580x580px|<ref name=":0" />]] | ||
=== <big>BCG Research</big> === | |||
Traditionally the European auto industry benefited from five advantages: technological leadership, cost efficiency, brand value, stable geopolitics, and the Chinese sales market. All are currently threatened. | |||
[[File:Screenshot 2023-09-07 113242.png|center|thumb|734x734px|https://www.bcg.com/publications/2023/european-auto-industry-is-under-pressure]] | |||
== Future Macro Risks == | == Future Macro Risks == | ||