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Meta Platforms: Difference between revisions
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== WhatsApp == | == WhatsApp == | ||
June 27, 2023: Meta Platforms announced today that its WhatsApp Business has crossed 200 million active users, up from 50 million users in 2020. The company added that starting from today, WhatsApp Business users will be able to create Facebook and Instagram ads without a Facebook account. The business will only need to have an email adress and a form of payment. WhatsApp also announced a new paid messaging feature that will enable small businesses to reach customers more efficiently. Meta did not share the pricing details as the feature will be tested soon<ref>https://business.whatsapp.com/blog/ads-that-click-to-whatsapp | |||
https://techcrunch.com/2023/06/27/whatsapp-business-crosses-200m-maus-introduces-personlized-messages-feature/</ref>. | |||
April 11, 2023: Meta has rolled out its WhatsApp payment tool to SMBs in Brazil.The tool will initially be available to WhatsApp Business clients.WhatsApp API clients(large clients) will start using the tool in Future. Already, WhatsApp API clients can use the tool in India(WhatsApp's largest market) . The tool has been used to make payments between users in Brazil since 2021<ref>https://finance.yahoo.com/news/metas-whatsapp-rolls-business-payment-150539827.html</ref>. | April 11, 2023: Meta has rolled out its WhatsApp payment tool to SMBs in Brazil.The tool will initially be available to WhatsApp Business clients.WhatsApp API clients(large clients) will start using the tool in Future. Already, WhatsApp API clients can use the tool in India(WhatsApp's largest market) . The tool has been used to make payments between users in Brazil since 2021<ref>https://finance.yahoo.com/news/metas-whatsapp-rolls-business-payment-150539827.html</ref>. | ||