Talk:Podcasting and Audiobooks Industry: Difference between revisions

1) In 2018, US podcasting ad revenue was $479.1, 64% of the total US podcasting revenue($750 million)-According to Deloitte and IAB. In 2022, US podcasting ad revenue was $2 billion, which means that the total podcasting revenue in US was around $3.125 billion.

https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html/#endnote-18

https://www.iab.com/wp-content/uploads/2019/06/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_6.03.19_vFinal.pdf

https://www.iab.com/insights/u-s-podcast-advertising-revenue-report-fy-2021-results-2022-2024-growth-projections/

2) In 2022, the global ad revenue was $2.6 billion. That means US podcasting ad revenue is around 77% of the global podcasting revenue. Using the 77%, we can estimate the global podcasting revenue to be around $4 billion in 2022.This is not far from Deloitte had projected in 2020

https://www.insideradio.com/podcastnewsdaily/warc-s-global-ad-forecast-sees-podcast-revenue-climbing-19-in-2022/article_11325b6a-3519-11ed-91e6-5bc82f8a53a9.html

3)Given that podcasting ad contributes the largest revenue than other segments such as subscriptions, events, merchandise, content marketing, contracts for branded podcasts, and individual listener donation, it would be unrealistic for the total market size to be $25.85 billion and podcasting ad revenue to be $2.6 billion.