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Talk:Podcasting and Audiobooks Industry: Difference between revisions
Talk:Podcasting and Audiobooks Industry (view source)
Revision as of 13:27, 3 February 2023
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[[User:PirateCaptain]] While trying to find the podcast revenue breakdown, I realized that the $25.85 billion (market size) is inaccurate. Here is why I think so: | [[User:PirateCaptain]] While trying to find the podcast revenue breakdown, I realized that the $25.85 billion (market size) is inaccurate. Here is why I think so: | ||
1) In 2018, US podcasting ad revenue was $479.1, 64% of the total podcasting revenue($750 million)-According to Deloitte and IAB | 1) In 2018, US podcasting ad revenue was $479.1, 64% of the total US podcasting revenue($750 million)-According to Deloitte and IAB. In 2022, US podcasting ad revenue was $2 billion, which means that the total podcasting revenue in US was around $3.125 billion. | ||
https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2020/rise-of-audiobooks-podcast-industry.html/#endnote-18 | |||
https://www.iab.com/wp-content/uploads/2019/06/Full-Year-2018-IAB-Podcast-Ad-Rev-Study_6.03.19_vFinal.pdf | |||
https://www.iab.com/insights/u-s-podcast-advertising-revenue-report-fy-2021-results-2022-2024-growth-projections/ | |||
2)Creible data(WARC) indicates that in 2022, the global ad revenue was $2.6 billion. That means US podcasting ad revenue is around 77% of the global podcasting revenue. Using the 77%, we can estimate the global podcasting revenue to be around $4 billion in 2022.This is not far from Deloitte and PWC projections which had indicated $3.3 billion by 2025 | 2)Creible data(WARC) indicates that in 2022, the global ad revenue was $2.6 billion. That means US podcasting ad revenue is around 77% of the global podcasting revenue. Using the 77%, we can estimate the global podcasting revenue to be around $4 billion in 2022.This is not far from Deloitte and PWC projections which had indicated $3.3 billion by 2025 | ||