3,882
edits
Advertising Industry: Social Media: Difference between revisions
Advertising Industry: Social Media (view source)
Revision as of 19:56, 22 January 2023
, 22 January 2023no edit summary
(Created page with "d") |
No edit summary |
||
| Line 1: | Line 1: | ||
Social media advertising is a digital marketing strategy that uses platforms like Facebook, Twitter, and Instagram to reach a specific target audience with paid ads. It is an efficient way to engage with consumers and enhance marketing efforts. | |||
By utilizing various data sources, advertisers can tailor their ads to specific demographics and user behavior, leading to increased interactions and conversions. Additionally, social media ads are cost-effective and can yield high returns on investment.<ref>https://www.sprinklr.com/cxm/social-media-advertising/</ref> | |||
== Market Share == | |||
As of January 2022, Facebook was the most commonly used social media platform among marketers worldwide. According to a global survey, 90 percent of responding social media marketers used the network to promote their business, while another 79 percent did so via Instagram. | |||
{| class="wikitable" | |||
|'''Company''' | |||
|'''2022 Share respondents'''<ref>https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/</ref> | |||
|- | |||
|Facebook | |||
|90 | |||
|- | |||
|Instagram | |||
|79 | |||
|- | |||
|Linkedin | |||
|61 | |||
|- | |||
|YouTube | |||
|52 | |||
|- | |||
|Twitter | |||
|43 | |||
|- | |||
|TikTok | |||
|18 | |||
|- | |||
|Snapchat | |||
|4 | |||
|} | |||