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=== '''Long term growth factors''' <ref>https://www.millioninsights.com/snapshots/search-advertising-market-report</ref> ===
== Long term growth factors <ref>https://www.millioninsights.com/snapshots/search-advertising-market-report</ref>==


* Advances in technology such as big data analytics, Maching Learnings and AI will boost the growth of search advertising by enabling the targeting of specific customers and personalized ad content.
* Advances in technology such as big data analytics, Maching Learnings and AI will boost the growth of search advertising by enabling the targeting of specific customers and personalized ad content.
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* The trend of consumers shifting towards online shopping and digital research is making search advertising more effective in reaching potential customers
* The trend of consumers shifting towards online shopping and digital research is making search advertising more effective in reaching potential customers


=== Growth Forecast ===
== Growth Forecast ==
The projected market volume for ad spending is expected to reach US$435.20bn by 2027, with an annual growth rate of 10.05% (CAGR 2023-2027)<ref name=":0" />
{| class="wikitable"
{| class="wikitable"
|'''Year'''
|'''Year'''
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|}
|}


=== Market share ===
== Spending by country ==
The United States is expected to generate the most ad spending globally, 45% of the total spending amount in 2023.
{| class="wikitable"
|'''in billion USD (US$)'''
|'''2017'''
|'''2018'''
|'''2019'''
|'''2020'''
|'''2021'''
|'''2022'''
|'''2023'''
|'''2024'''
|'''2025'''
|'''2026'''
|'''2027'''<ref name=":0" />
|-
|United  States
|41.42
|52.68
|61.92
|71.15
|97.17
|116.5
|133.5
|151.1
|168.8
|186.5
|204.1
|-
|China
|22.35
|29.86
|32.68
|33.65
|47.39
|52.97
|60.21
|66.32
|72.25
|78.11
|84
|-
|United  Kingdom
|7.97
|9.21
|9.63
|10.45
|14.41
|16.26
|18.64
|20.96
|23.17
|25.43
|27.74
|-
|Japan
|4.45
|5.39
|6.44
|6.75
|8.35
|9.11
|10.4
|11.58
|12.93
|14.26
|15.52
|-
|Germany
|3.61
|4.46
|4.63
|4.93
|6.62
|7.3
|8.31
|9.32
|10.34
|11.33
|12.31
|-
|Canada
|2.44
|3.08
|3.53
|3.97
|5.84
|6.73
|7.68
|8.45
|8.99
|9.38
|9.77
|-
|France
|2.19
|2.93
|3.35
|3.61
|4.98
|5.99
|6.78
|7.5
|8.09
|8.79
|9.48
|-
|Australia
|2.4
|2.86
|3.08
|3.4
|4.58
|5.06
|5.57
|5.93
|6.15
|6.45
|6.74
|-
|South  Korea
|1.66
|2.31
|2.49
|2.62
|3.43
|3.92
|4.52
|5.03
|5.44
|5.74
|6.04
|-
|Brazil
|1.72
|1.83
|2.02
|1.66
|2.27
|3
|3.41
|3.75
|4.02
|4.3
|4.62
|}
 
== Market share ==
{| class="wikitable"
{| class="wikitable"
|-
|-
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|1
|1
|}
|}
== References ==
Retrieved from "https://investmentwiki.mywikis.eu/wiki/Special:MobileDiff/1858"