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* Bailey said they '''continue to test various merchandising and monetization strategies that help with pricing and macro pressures''' (Q&A). | * Bailey said they '''continue to test various merchandising and monetization strategies that help with pricing and macro pressures''' (Q&A). | ||
==== | ==== $50 million investment in second half ==== | ||
* Bailey said a third of the $50 million that they plan to spend this year will go to Tinder products. Another one-third will go to marketing at Tinder and Hinge while the last one-third will go to geographic expansion at Hinge, Azar, The League, and investments in new growth bets like Archer, Her and a new dating concept (Q&A). | * Bailey said a third of the $50 million that they plan to spend this year will go to Tinder products. Another one-third will go to marketing at Tinder and Hinge while the last one-third will go to geographic expansion at Hinge, Azar, The League, and investments in new growth bets like Archer, Her and a new dating concept (Q&A). | ||
==== Macro ==== | |||
*'''Bailey said they are feeling a lot better about macro in general compared to last quarter''' (Q&A). "But I think at the highest level, we feel much better about the macro environment and impacts on our business than we did a quarter ago. We're not really seeing it aside from some small pressure at Tinder that we mentioned last call," he said. | *'''Bailey said they are feeling a lot better about macro in general compared to last quarter''' (Q&A). "But I think at the highest level, we feel much better about the macro environment and impacts on our business than we did a quarter ago. We're not really seeing it aside from some small pressure at Tinder that we mentioned last call," he said. | ||