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Meta Platforms:Quarterly Results/2025 Q2: Difference between revisions
→Advertising spend and pricing insights
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== Advertising spend and pricing insights == | == Advertising spend and pricing insights == | ||
* Birch (formely Revealbot) [https://app.bir.ch/facebook-advertising-costs data] indicates Instagram CPM rose 35% y/y to $13.66. | |||
* Similarly, the data indicates that Facebook CPM was up by around 38% y/y to $15.28. | |||
[[File:Birch x2.png|left|thumb|985x985px|Source: Birch]] | |||
[[File:Birch x1.png|left|thumb|1014x1014px|Source: Birch]] | |||
== References == | == References == | ||