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Meta Platforms:Quarterly Results/2025 Q1: Difference between revisions
Meta Platforms:Quarterly Results/2025 Q1 (view source)
Revision as of 15:02, 22 April 2025
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== Advertising spend and pricing insights == | == Advertising spend and pricing insights == | ||
=== Revealbot data indicates that Meta Platforms CPM rose sharply during the quarter === | |||
* Birch (formely Revealbot) [https://app.bir.ch/instagram-advertising-costs data] indicates that Instagram CPM rose by around 34.5% y/y to $13.4. | |||
* Similarly, the data indicates that Facebook CPM was up by around 47.2% to $13.25. | |||
[[File:Image xx.png|left|thumb|767x767px|Source: Birch]] | |||
[[File:Birch.png|left|thumb|780x780px|Source: Birch]] | |||
== References == | == References == | ||