Volkswagen:Competition From China EVs: Difference between revisions

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* The perception that Chinese products are of poor quality is perhaps the biggest challenge facing Chinese EV makers<ref>https://www.gfk.com/insights/turning-the-wheel</ref>.  
* The perception that Chinese products are of poor quality is perhaps the biggest challenge facing Chinese EV makers<ref>https://www.gfk.com/insights/turning-the-wheel</ref>.  


* '''However, the Chinese EV makers have made great advancement in safety features. Several Chinese EVs sold in Europe have received a 5-star safety rating from the Euro New Car Assessment Programme (NCAP)'''<ref>https://www.euroncap.com/en/ratings-rewards/latest-safety-ratings/#?selectedMake=0&selectedMakeName=Select%20a%20make&selectedModel=0&selectedStar=&includeFullSafetyPackage=true&includeStandardSafetyPackage=true&selectedModelName=All&selectedProtocols=51097,49446,45155&selectedClasses=1202,1199,1201,1196,1205,1203,1198,1179,40250,1197,1204,1180,34736,44997&allClasses=true&allProtocols=false&allDriverAssistanceTechnologies=false&selectedDriverAssistanceTechnologies=&thirdRowFitment=false</ref>. "All Chinese EV makers want to achieve Euro NCAP five-star ratings in order to be more competitive in the European market," said Brian Gu, Xpeng president<ref>https://europe.autonews.com/automakers/chinese-automakers-target-more-europe-sales-5-star-evs</ref>.
* '''However, the Chinese EV makers have made great advancement in safety features. Several Chinese EVs sold in Europe have received a 5-star safety rating from the Euro New Car Assessment Programme (NCAP). It's good to note that some European made EVs have less than 5-star NCAP rating'''<ref>https://www.euroncap.com/en/ratings-rewards/latest-safety-ratings/#?selectedMake=0&selectedMakeName=Select%20a%20make&selectedModel=0&selectedStar=&includeFullSafetyPackage=true&includeStandardSafetyPackage=true&selectedModelName=All&selectedProtocols=51097,49446,45155&selectedClasses=1202,1199,1201,1196,1205,1203,1198,1179,40250,1197,1204,1180,34736,44997&allClasses=true&allProtocols=false&allDriverAssistanceTechnologies=false&selectedDriverAssistanceTechnologies=&thirdRowFitment=false</ref>. "All Chinese EV makers want to achieve Euro NCAP five-star ratings in order to be more competitive in the European market," said Brian Gu, Xpeng president<ref>https://europe.autonews.com/automakers/chinese-automakers-target-more-europe-sales-5-star-evs</ref>.
* According to Janka Oertell, Director of Asia Programme at the European Council on Foreign relations, the quality of Chinese EVs presented at the German Auto Fair in September 2023 was respectable even for German snobs<ref>https://ecfr.eu/article/security-recall-the-risk-of-chinese-electric-vehicles-in-europe/</ref>.  
* According to Janka Oertell, Director of Asia Programme at the European Council on Foreign relations, the quality of Chinese EVs presented at the German Auto Fair in September 2023 was respectable even for German snobs<ref>https://ecfr.eu/article/security-recall-the-risk-of-chinese-electric-vehicles-in-europe/</ref>.  
* According to Mark Wakefield of Alixpartners, while China made EVs still lack behind its European or U.S rivals, they have improved a lot. "These are very advanced vehicles. They are not quite up to the quality standards that the U.S. and European vehicles are, but they've come a long way and the difference is now pretty negligible," he said.


=== Poor Brand Awareness ===
=== Poor Brand Awareness ===