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Volkswagen:Competition From China EVs: Difference between revisions
Volkswagen:Competition From China EVs (view source)
Revision as of 18:54, 28 August 2024
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* Brand awareness has been another challenge for Chinese EV makers wanting to expand in Europe. A 2022 survey by YouGov established that only 14% of the 1,429 German consumers had heard of BYD while 95% knew Tesla<ref>https://www.reuters.com/business/autos-transportation/chinas-ev-makers-face-cost-consumer-challenges-conquer-europe-2023-08-18/</ref>. This means that they have had to increase spending on sales and marketing. For instance, in July 2024, BYD signed a deal to incorporate 100,000 of its EVs in Uber platform. It was also one of the biggest sponsors of the Euro 2024<ref>https://www.business-standard.com/world-news/byd-eyes-50-overseas-sales-after-it-posts-strong-first-half-results-124082801021_1.html</ref>.<br /> | * Brand awareness has been another challenge for Chinese EV makers wanting to expand in Europe. A 2022 survey by YouGov established that only 14% of the 1,429 German consumers had heard of BYD while 95% knew Tesla<ref>https://www.reuters.com/business/autos-transportation/chinas-ev-makers-face-cost-consumer-challenges-conquer-europe-2023-08-18/</ref>. This means that they have had to increase spending on sales and marketing. For instance, in July 2024, BYD signed a deal to incorporate 100,000 of its EVs in Uber platform. It was also one of the biggest sponsors of the Euro 2024<ref>https://www.business-standard.com/world-news/byd-eyes-50-overseas-sales-after-it-posts-strong-first-half-results-124082801021_1.html</ref>.<br /> | ||
== References == | == References == | ||