Bumble:Quarterly Results/2025 Q2

This article will be published soon!

Management and analysts expectations

The Q2 2025 revenue guidance of between $244 million and $249 million and adjusted EBITDA of between $88 million and $93 million was given on June 23, 2025 and was upgraded from the range of $235 million to $243 million and $193 million to $199 million respectively, which was given in May 2025.
Bumble didn't provide guidance for 2025 saying they haven't finalized planning and budgeting for the new team's work.
They expect to incur approximately $13 million to $18 million of non-recurring charges related to the 30% workforce reduction announced in June 2025. The charges will be incurred in Q3 and Q4 of 2025.
It expects $12 million revenue headwind due to the discontinuation of operations in Frutz and Official. The headwind impact will begin in Q2 and be distributed throughout the remainder of the year.
Management said the 13% workforce reduction will lead to cost-savings of around $40 million annually.


Key metrics^[2]	Q2 2025	Y/Y	Q3 2025	Y/Y	2025	Y/Y
Revenue	$245.65 million	-8.55%	$241.72 million	-11.65%	$968.26 million	-9.65%
EPS	$0.39		$0.32		$1.17

Underperform, $5.25->$5.50: Bofa said Bumble is currently developing its own off-app payments which could result in lower app fees in the US following Apple and Epic Games court ruling.

Morgan Stanley expects volatility in key performance indicators and financial metrics for Match Group and Bumble in Q2 and 2025 due to product offensive and restructuring efforts.

Equal Weight, $5->$7: Wells Fargo said the work force reduction doesn't change their view that headwinds from industry pressure and Bumble clean-up will likely continue.
Neutral, $4.80->$7: Citi cautioned that despite the workforce reduction there is still work left on Bumble's turnaround. The analysts said reinvigorating growth "is the more critical component".

Bumble said their focus on turnaround will led to fewer users in the near term. “Our efforts to improve the quality of the member base will likely result in fewer paying members on our platform in the near term.” — Whitney Wolfe Herd,.
Bumble will no longer provide guidance for paying users. “We are pausing our practice of guiding to paying users... We do not want to degrade the base by overly focusing on short-term payer numbers.” — Ron Fior, CFO

Bumble said they are already seeing early signs of improvement in match rates by leveraging AI. “We are rapidly modernizing our personalized matching algorithm with AI... we’re already seeing early positive results with increases in relevancy and match rates.”“You cannot believe how fast AI is moving when it comes to helping be a strong personal predictor of success on matches.” — Whitney Wolfe Herd
They are introducing coaching app. “We’ll also be introducing our Coaching Hub... Long term, this will be both human and AI-driven.” — Whitney Wolfe Herd
Wolfe said the complaints have been about lack of quality matches. “The complaints are almost identical... We’re not getting the matches we want... we see fakes and bots.” “We are not scared of losing members that are unwilling to verify themselves.” — Whitney Wolfe Herd.

Bumble is implicitly criticizing other dating apps (e.g., Tinder) for fueling growth with performance marketing at the expense of match quality.

“When you scale for scale’s sake, the quality experience of finding matches can start to degrade.” — Whitney Wolfe Herd

“What we learned is that just adding more profiles does not guarantee better matches. In fact, it can lead to the opposite...” — Whitney Wolfe Herd

“I’m not willing to just go pay for more downloads to come into a funnel and get less relevant matches.” — Whitney Wolfe Herd