Spotify: Product Developments: Difference between revisions

Spotify: Product Developments (view source)

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 === November 2023 ===
+November 16, 2023: Spotify '''will launch its podcasts advertising marketplace in five new markets''', including Sweden and India. Launched in 2021, Spotify Audience Network, which help podcasters to monetize their content, is available in nine countries such as the United States and Germany. "We often hear from our customers that they have been reticent to invest in podcasts because of the lack of audience targeting and challenges reaching podcast listeners at scale," Brian Berner, global head of advertising sales at Spotify, said. "The Spotify Audience Network addresses these two challenges head on."<ref>https://finance.yahoo.com/news/spotify-launches-podcast-ad-marketplace-120200338.html</ref>
 November 16, 2023: In order to improve discovery and personal recommendations of audiobooks and podcasts, Spotify '''will use Google Cloud Large Language Models (LLMs)''' to identify users' listening habits. Currently, new podcasts and audiobooks are suggested to users on Spotify's homescreen and “More like this section” feature, which have not been very reliable<ref>https://www.theverge.com/2023/11/16/23963112/spotify-podcast-audiobook-discovery-personalized-recommendations-google-cloud-ai</ref>.