Meta Platforms:Quarterly Results/2023 Q3: Difference between revisions

Meta Platforms:Quarterly Results/2023 Q3 (view source)

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 ==== Advertising business ====
+* Citing Magna report, Wedbush Securities analyst Dan Ives expects a positive Q3 ad market (Oct.22). "Growth should continue to accelerate in 3Q and 4Q and we highlight Magna’s Fall 2023 Update which raised the firm’s outlook for 2023 U.S. digital advertising growth to 9.6% from 7.9% Y/Y," Ives wrote<ref name=":5">https://seekingalpha.com/news/4022385-alphabet-meta-well-positioned-digital-ad-growth-wedbush</ref>. "Rising ad prices and the lapping of price pressure last year and in [the first-half of 2023] should be a tailwind for Meta and the social channel in the coming quarters," Ives explained further<ref name=":5" />. Ives also cited Skai digital market report, which points to improving ad market in second half. "Retail media is already showing signs of accelerating spending growth, while both paid search and paid social look like they are hitting the end of recent deceleration trends. This all bodes well for a strong H2 for digital marketing spend as economic conditions improve," said Chris Costello, Senior Director of Marketing Research at Skai.
 * Bofa and Deutsche Bank noted that the ad market is improving for Meta (Oct.20)<ref>https://seekingalpha.com/news/4022405-meta-google-seeing-better-ad-spending-snap-analysts</ref>.