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* Overall streaming (including subscription and advertisingsupported), accounted for the highest proportion of the market, increasing to a 67.0% share of the overall market in 2022 up from a 65.5% share the prior year. | * Overall streaming (including subscription and advertisingsupported), accounted for the highest proportion of the market, increasing to a 67.0% share of the overall market in 2022 up from a 65.5% share the prior year. | ||
* 589M users of paid subscriptions accounts. | * 589M users of paid subscriptions accounts. | ||
=== <big>Luminate Report</big> === | |||
==== Q3 2023 ==== | |||
* Global On-Demand Audio (ODA) Streams are +559.4B over where they sat YTD through Q3 2022 as worldwide ODA streaming continues to accelerate. | |||
* US ODA continues overall acceleration as well as the market is currently +107.1B ahead of where it sat through the end of Q3 2022 | |||
* Global 1H 2023 YOY growth at 22.9% and the US growth at 1H 2023 +13.5%. This is now 22.7% and 13%, respectively. A slightly slower growth | |||
* US Music Listeners report spending 13.4 hours per week with music in Q3 2023. | |||
* Overall, Gen Z leads all generations with 16.8 hours weekly, which is 25% more time with music than the average US listener. | |||
== Forecasts == | == Forecasts == |