Automotive Industry:Europe: Difference between revisions

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2022 was a record-breaking year for '''alternative energy vehicles in Europe, with sales soaring to 4.4mn units (+11% vs 2021) despite an overall -5% decline in new vehicle registrations.''' '''Between 2019 and 2022, the market share of alternative energy vehicles climbed from 11% to 47%.''' Battery electric vehicles (BEVs) led the way, with sales booming by +28%, representing 12% of all new vehicle registrations.
2022 was a record-breaking year for '''alternative energy vehicles in Europe, with sales soaring to 4.4mn units (+11% vs 2021) despite an overall -5% decline in new vehicle registrations.''' '''Between 2019 and 2022, the market share of alternative energy vehicles climbed from 11% to 47%.''' Battery electric vehicles (BEVs) led the way, with sales booming by +28%, representing 12% of all new vehicle registrations.
[[File:Screenshot 2023-09-08 111850.png|center|thumb|777x777px|<ref>https://www.allianz.com/content/dam/onemarketing/azcom/Allianz_com/economic-research/publications/specials/en/2023/may/2023-05-09-Automobile.pdf</ref>]]Despite its rapid growth, Europe’s adoption of alternative energy vehicles comes only second in the world – and a distant second at that. '''In 2022, more than 5.4mn battery electric vehicles – two-thirds of the world total – were registered in China, +83% from 2021. Alternative energy vehicles account for 20% of total registrations'''
[[File:Screenshot 2023-09-08 111850.png|center|thumb|777x777px|<ref>https://www.allianz.com/content/dam/onemarketing/azcom/Allianz_com/economic-research/publications/specials/en/2023/may/2023-05-09-Automobile.pdf</ref>]]Despite its rapid growth, Europe’s adoption of alternative energy vehicles comes only second in the world – and a distant second at that. '''In 2022, more than 5.4mn battery electric vehicles – two-thirds of the world total – were registered in China, +83% from 2021. Alternative energy vehicles account for 20% of total registrations'''
[[File:Screenshot 2023-09-08 112257.png|center|thumb|470x470px|<ref>https://www.allianz.com/content/dam/onemarketing/azcom/Allianz_com/economic-research/publications/specials/en/2023/may/2023-05-09-Automobile.pdf</ref>]]
[[File:Screenshot 2023-09-08 112257.png|center|thumb|513x513px|<ref>https://www.allianz.com/content/dam/onemarketing/azcom/Allianz_com/economic-research/publications/specials/en/2023/may/2023-05-09-Automobile.pdf</ref>]]
In a historic first, Chinese automakers reached parity with foreign brands in 2022 and surpassed them in Q4, capturing 51% of the market share (Figure 3). Their share in electric vehicles alone stood at 80% and showed no sign of abatement in Q1 2023.Due to:
In a historic first, Chinese automakers reached parity with foreign brands in 2022 and surpassed them in Q4, capturing 51% of the market share (Figure 3). Their share in electric vehicles alone stood at 80% and showed no sign of abatement in Q1 2023.Due to:


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* A wider range of available BEVs (city and compact cars in particular) compared with international competitors, which have so far mostly focused on large and expensive sedans and sport utility vehicles
* A wider range of available BEVs (city and compact cars in particular) compared with international competitors, which have so far mostly focused on large and expensive sedans and sport utility vehicles
* Positive product reviews and customer reception for China-branded EVs resulting in good brand recognition
* Positive product reviews and customer reception for China-branded EVs resulting in good brand recognition
European Imported volumes have been declining in recent years, dipping below 500,000 in 2022. '''Over the past decade, the market share of European imports has dropped from an estimated 2.9% to 1.8% of total registrations.'''


Accounting for 85% of European automakers‘ sales volumes in the Chinese market, local subsidiaries have generally lagged in adopting electric vehicle technology compared to their pure-play counterparts: '''Of the 20 most popular electric vehicles sold in China in 2022, only one is manufactured by a Sino-European joint venture. In the face of flat, then declining market shares'''
[[File:Screenshot 2023-09-08 113205.png|center|thumb|504x504px|<ref>https://www.allianz.com/content/dam/onemarketing/azcom/Allianz_com/economic-research/publications/specials/en/2023/may/2023-05-09-Automobile.pdf</ref>]]
'''Chinese car imports fell from 1.2mn units in 2017 to 0.9mn units in 2022 – a -30% drop in a market down by only -6%. Even more striking, the trade balance in value terms went from a USD37bn trade deficit to USD7bn trade surplus over the same period''', showing that rising Chinese competitiveness is not only allowing the country to become more self-reliant, but also to expand in international markets


'''it is European markets that contributed the most to booming exports, jumping from an estimated 8% share of exports in 2017 to a 28% share in 2022.''' For the first time ever, Europe’s vehicle trade balance moving into negative territory in December 2022.
==== '''Scenario China gaining Market share''' ====
'''<br />'''
== Future Macro Risks ==
== Future Macro Risks ==