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Automotive Industry:Europe: Difference between revisions
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* Besides market share, European OEMs also face the challenge of running profitable BEV businesses. | * Besides market share, European OEMs also face the challenge of running profitable BEV businesses. | ||
* In the premium segment, European OEMs still hold 71 percent of global sales. But this segment is also becoming more challenging to hold: newcomers claimed 18 percent of the premium market in 2022. | * In the premium segment, European OEMs still hold 71 percent of global sales. But this segment is also becoming more challenging to hold: newcomers claimed 18 percent of the premium market in 2022. | ||
Research shows that successful automakers are developing cars defined by software, resulting in a tripling of software content per vehicle since 2015. As a result of this shift toward more centralized computing, portions of vehicles may become commoditized, and scale and incremental improvements may become the main drivers of competitiveness. | |||
Traditional suppliers find themselves sandwiched between “high-tech commodity” companies that provide semiconductors and batteries upstream and cost-pressured incumbent OEMs downstream. This dynamic threatens European supply chains. Consider that the current battery value chain is largely controlled by Chinese companies. | |||
[[File:Screenshot 2023-09-05 112653.png|center|thumb|627x627px|<ref>https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry#/</ref>]] | |||
== References == | == References == | ||