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Automotive Industry:Europe: Difference between revisions
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[[File:Screenshot 2023-08-30 100755.png|alt=|center|thumb|545x545px|<ref>https://www.acea.auto/pc-registrations/new-car-registrations-15-2-in-july-battery-electric-13-6-market-share/</ref>]] | [[File:Screenshot 2023-08-30 100755.png|alt=|center|thumb|545x545px|<ref>https://www.acea.auto/pc-registrations/new-car-registrations-15-2-in-july-battery-electric-13-6-market-share/</ref>]] | ||
== Market Share == | |||
=== Moody's August 2023 === | |||
Market share data suggest that European OEMs’ leadership position is being challenged as new entrants, especially from China, gain traction. Our analysis also suggests that European market conditions for local development and production are becoming less competitive. | |||
[[File:Screenshot 2023-09-05 110336.png|center|thumb|635x635px|<ref>https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/a-road-map-for-europes-automotive-industry#/</ref>]] | |||
* Since 2019, European incumbents have lost six percentage points of market share in their home market and five percentage points in China. Meanwhile, Chinese OEMs are gaining ground in both China and Europe, reaching 45 percent market share in their home market in 2022 and octupling their market share in Europe between 2020 and 2022. | |||
* Besides market share, European OEMs also face the challenge of running profitable BEV businesses. | |||
* In the premium segment, European OEMs still hold 71 percent of global sales. But this segment is also becoming more challenging to hold: newcomers claimed 18 percent of the premium market in 2022. | |||
== References == | == References == | ||