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Volkswagen: Difference between revisions
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=== Management Commentaries === | === Management Commentaries === | ||
September 4, 2023: CEO of Volkswagen Passenger Cars, Thomas Schaefer, described the recent decline in EVs popularity, particularly in Germany, as an “intermediate low”. Speaking at the IAA Mobility Conference, Schaefer said, “We assume that the share of electric cars in Europe will increase significantly in the coming years.” "Since May we have seen an upward trend in incoming orders again," he noted. Schaefer reiterated that they don't take part in price wars initiated by Tesla. “We don’t take part in price wars,” he said. "In my experience, buying market share through price is not sustainable." He rejected claims by dealers that said Volkswagen increased prices in September 1st. “The prices of our electric cars were not increased as of September 1st, only those of some selected combustion engine models," he pointed out<ref>https://www.automobilwoche.de/agenturmeldungen/vw-pkw-elektroauto-strategie-ruckgang-der-nachfrage-nur-ein-zwischentief</ref>. | |||
July 14, 2023: CEO of Volkswagen Passenger Cars, Thomas Schaefer, told more than 2,000 managers in an internal meeting that “The roof is on fire" as he laid out series of problems facing Volkswagen as it seeks to become a leading EV manufacturer while continuing to produce combustion vehicles. He noted that the next few weeks and months will be "very tough" for Volkswagen and asked managers to make "small wins." “Our structures and processes are still too complex, slow and inflexible,” he said. He told employees that Volkswagen needed "team spirit more than ever" while pointing out that he will introduce new series of "performance programs" that will save the company up to 10 billion euros in spending in the next three years. The brand's CFO, Patrik Andreas Mayer, added, “Our vehicle business is unwell."<ref>https://www.wardsauto.com/industry-news/volkswagen-ceo-schaefer-managers-roof-fire</ref> | July 14, 2023: CEO of Volkswagen Passenger Cars, Thomas Schaefer, told more than 2,000 managers in an internal meeting that “The roof is on fire" as he laid out series of problems facing Volkswagen as it seeks to become a leading EV manufacturer while continuing to produce combustion vehicles. He noted that the next few weeks and months will be "very tough" for Volkswagen and asked managers to make "small wins." “Our structures and processes are still too complex, slow and inflexible,” he said. He told employees that Volkswagen needed "team spirit more than ever" while pointing out that he will introduce new series of "performance programs" that will save the company up to 10 billion euros in spending in the next three years. The brand's CFO, Patrik Andreas Mayer, added, “Our vehicle business is unwell."<ref>https://www.wardsauto.com/industry-news/volkswagen-ceo-schaefer-managers-roof-fire</ref> | ||