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===Spotify Podcasts=== | ===Spotify Podcasts=== | ||
September 1, 2023: As part of Spotify's crackdown on white-noise podcasts, effective October 1, white noise podcasters will no longer be eligible for Ambassadar Ads Program. Under the program, Spotify pays podcasters to read ads in order to encourage others to make content and join the program. Additionally, Spotify is raising the threshold requirement to join the program from 100 unique listeners in the past 60 days to 1,000. Therefore, going forward, white-noise podcasters can only make money from paid subcribers, listener support and automated ads placed in shows. Last week, Spotify said it plans to invite more podcasters to take part in automated adds. Revenue from these ads will be divided in half between the company and podcasters as opposed to the flat rate based on ad impressions that was originally used<ref>https://www.bnnbloomberg.ca/spotify-to-limit-white-noise-podcasters-money-making-options-1.1966291</ref>. | |||
August 17, 2023: According to Bloomberg, White noise and ambient podcasts accounted for 3 million daily consumption hours on Spotify as of January. These podcasts that doesn't involve any people talking, have been unintentionally boosted by the company's “algorithmic push for ‘talk’ content (versus music)." After Spotify noticed that it was promoting white noise podcasts, it considered pulling them out of its talk feeds, banning future uploads and sending users to other economical content. Doing so, could increase Spotify's annual gross profit by €35 million($38 million), according to documents seen by Bloomberg. However, the plan never materialized. “The proposal in question did not come to fruition — we continue to have white noise podcasts on our platform,” a Spotify spokesperson responded in an email to Bloomberg. Still, some white noise podcast creators have seen their podcasts go missing<ref>https://www.bloomberg.com/news/newsletters/2023-08-17/white-noise-podcasters-are-costing-spotify-38-million-a-year?sref=ExbtjcSG</ref>. | August 17, 2023: According to Bloomberg, White noise and ambient podcasts accounted for 3 million daily consumption hours on Spotify as of January. These podcasts that doesn't involve any people talking, have been unintentionally boosted by the company's “algorithmic push for ‘talk’ content (versus music)." After Spotify noticed that it was promoting white noise podcasts, it considered pulling them out of its talk feeds, banning future uploads and sending users to other economical content. Doing so, could increase Spotify's annual gross profit by €35 million($38 million), according to documents seen by Bloomberg. However, the plan never materialized. “The proposal in question did not come to fruition — we continue to have white noise podcasts on our platform,” a Spotify spokesperson responded in an email to Bloomberg. Still, some white noise podcast creators have seen their podcasts go missing<ref>https://www.bloomberg.com/news/newsletters/2023-08-17/white-noise-podcasters-are-costing-spotify-38-million-a-year?sref=ExbtjcSG</ref>. | ||