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* Expect emerging platform revenues will represent 40% of ad-funded streaming revenues by 2030. | * Expect emerging platform revenues will represent 40% of ad-funded streaming revenues by 2030. | ||
* Expect further fragmentation amongst the top DSPs. Spotify expected to decline its market share. | * Expect further fragmentation amongst the top DSPs. Spotify expected to decline its market share. | ||
==== 2023 ==== | ==== 2023 ==== |