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Advertising Industry: Difference between revisions
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== Developments == | == Developments == | ||
=== Tinuiti === | |||
==== Q2 2023 ==== | |||
Most of the major digital ad platforms saw an acceleration in spending growth in Q2 2023, with Instagram leading the way with a 16-point improvement in growth compared to a quarter earlier.<ref>https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | |||
{| class="wikitable" | |||
!Y/Y Growth | |||
!'''Ad Spend''' | |||
!'''CPM/CPC''' | |||
!'''Impressions/Clicks'''<ref>https://drive.google.com/file/d/1soM8MQV1aQD8pQxkM225AR714JtniPzb/view</ref> | |||
|- | |||
|Meta | |||
|9% | |||
| -25% | |||
|44% | |||
|- | |||
|Fecebook | |||
|2% | |||
| -25% | |||
|37% | |||
|- | |||
|Instagram | |||
|31% | |||
| -29% | |||
|84% | |||
|- | |||
|TikTok | |||
|11% | |||
| -4% | |||
|16% | |||
|- | |||
|Google | |||
|11% | |||
|0% | |||
|11% | |||
|- | |||
|Amazon | |||
|8% | |||
|3% | |||
|5% | |||
|- | |||
|Walmart | |||
|39% | |||
| -4% | |||
|45% | |||
|} | |||
'''Meta Platforms''' | |||
* Meta ad spend rose 9% year-over-year versus a flat growth rate in Q1 2023. | |||
* Meta impressions rose 44% year-over-year(Q1 2023:+42%), helped by Reels. | |||
* Meta Platforms CPM fell 25% year-over-year(Q1 2023:-30%). | |||
'''Facebook''' | |||
* Facebook ad spend rose 2% year-over-year, the first positive growth in the last four quarters(Q1 2023:-4%) | |||
* Facebook CPM declined 25% year over year(Q1 2023: -32%) | |||
* Facebook impression rose 37%(Q1 2023: 42%) | |||
'''Instagram''' | |||
* Instagram impression rose 84% year-over-year(Q1 2023: 45%) | |||
* Ad spend growth on Instagram more than doubled to 31% year-over-year from 15% in Q1 2023, aided by Instagram Reels and Explore Grid Home placements. | |||
* Instagram CPM declined 29% year-over-year(Q1 2023: -20%). | |||
* Instagram Reels CPC was 13% lower than that of Instagram Feeds, compared to 19% in Q1 2023. | |||
'''TikTok''' | |||
* Tik tok as spend rose to 11% | |||
* TikTok CPM declined 4% year-over-year(Q1 2023:+44%). | |||
* TikTok impression rose 16% in Q2 from a 13% decline in Q1. | |||
== Advertising Forecast 2023 == | == Advertising Forecast 2023 == | ||