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Spotify:Quarterly Results/2023 Q2: Difference between revisions
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* Felt the timing was right for price increases because they have already expanded value to price significantly. | * Felt the timing was right for price increases because they have already expanded value to price significantly. | ||
* Price increases won't impact revenue per user much up until the end of Q3, expect it to have a meaningful impact on Q4 and beyond. | * Price increases won't impact revenue per user much up until the end of Q3, expect it to have a meaningful impact on Q4 and beyond. Most subscribers, they won't see a price increase until September. | ||
* They feell like they are in a win-win situation with all of the rights partners after the recent price increases | |||
* 50 price increases have been done so far, it has had very little impact on any future growth or anything in terms of churn or conversion rates. | * 50 price increases have been done so far, it has had very little impact on any future growth or anything in terms of churn or conversion rates. | ||