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* Upwork offers market-competitive benefits and compensation in order to attract and retain employees. | * Upwork offers market-competitive benefits and compensation in order to attract and retain employees. | ||
* Compensate high performers more than average performers. | * Compensate high performers more than average performers. | ||
=== Cohort Analysis === | |||
* '''Upwork retains client spend from existing clients.''' | |||
* According to the company, "a client belongs to an annual cohort based on the date of first spend activity with talent." For instance, " the 2022 cohort includes all clients that had their first spend activity with talent between January 1, 2022 and December 31, 2022." | |||
* '''In the year ended December 31 2022, 2021, and 2020, " client spend from new client cohorts was $507.6 million, $537.9 million, and $407.9 million, respectively."''' | |||
== References == | |||
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