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* Brand awareness focus is on U.S market but also doing some advertising in English speaking international markets. | * Brand awareness focus is on U.S market but also doing some advertising in English speaking international markets. | ||
* Client retention has been historically above 100%, which gives them visibility on how the future will perform. | * Client retention has been historically above 100%, which gives them visibility on how the future will perform. | ||
== Earnings Call Q2 2021 == | |||
=== Management remarks === | |||
* Revenue grew by 42% y/y<ref>https://capedge.com/transcript/1627475/2021Q2/UPWK</ref>. | |||
* GSV grew by 50% y/y, driven by what they believe to be permanent changes to how work is done. | |||
* Launched Talent Scout, which is less expensive compared to traditional staffing agencies. | |||
* Raised addressable market from $1 trillion to $1.3 trillion. | |||
* Single strategic priority remains to be innovating, scaling and promoting the work marketplace. | |||
=== Q&A === | |||
* 10% of new customers are coming in through project catalog. | |||
* Project Catalog customers are not just buying catalogs but also cross-buying other main products in the marketplace. | |||
* It's still early to see if Project Catalog is having an impact on GSV but generally, the impact is expected to be positive. | |||
* They are seeing a slight drop in GSV from Q2 to Q3 as clients and vacations and summer travel.That has been a seaonal trend since 2018. | |||
* A lot of the jobs posted by enterprise clients are in design and creative category. | |||
* Having positive impacts from brand campaigns. | |||
* Slowdown in GSV growth normally happens at the beginning of Q1 also as people take time to resume work after the holoday. | |||
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