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March 22,2023. Spotify expands its audiobooks to Canada, making them available in both English and French. It said its audiobooks catalog has now grown to 350,000 titles from the 300,000 initially. The company added that it is “seeing positive engagement,” among audiobooks users<ref>https://techcrunch.com/2023/03/21/spotify-brings-its-new-audiobooks-service-to-canada/</ref>. | March 22,2023. Spotify expands its audiobooks to Canada, making them available in both English and French. It said its audiobooks catalog has now grown to 350,000 titles from the 300,000 initially. The company added that it is “seeing positive engagement,” among audiobooks users<ref>https://techcrunch.com/2023/03/21/spotify-brings-its-new-audiobooks-service-to-canada/</ref>. | ||
== AI == | |||
May 23, 2023: Spotify is developing an AI technology that will use the podcast's host voice to create host-read ads, without necessarily having to read and record the ad copy<ref name=":0">https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/</ref>. This is according to The Ringer founder Bill Simmons who said, “There is going to be a way to use my voice for the ads. You have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.”<ref name=":0" /> The Ringer was acquired by Spotify in 2016 for $196 million<ref>https://variety.com/2020/digital/news/spotify-acquires-the-ringer-196-million-cash-bill-simmons-1203502471/</ref>. Bill Simmons said these ads will open create opportunities for podcasters because they could be geo-target ads. For instance, with the host's permission, the AI could create ads for a listener's local event or even create ads in different languages<ref name=":0" />. | |||
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