2,756
edits
No edit summary |
No edit summary |
||
Line 70: | Line 70: | ||
==== AI ==== | ==== AI ==== | ||
* AI empowers creators. More music choices and new creators signing directly with Spotify are expected. | |||
* Constant discussion with our partners and creators and artists, want to strike a balance between allowing innovation and, of course, protecting artists. | * Constant discussion with our partners and creators and artists, want to strike a balance between allowing innovation and, of course, protecting artists. | ||
* AI DJ, we've had nothing but positive reactions from across the industry. | * AI DJ, we've had nothing but positive reactions from across the industry. | ||
Line 94: | Line 95: | ||
==== Pricing ==== | ==== Pricing ==== | ||
* Working with label partners to figure out what's the best opportunity to raise as early as this year. | |||
* Raised prices in 46 different occasions and markets last year, and even in those markets still outperforming. | * Raised prices in 46 different occasions and markets last year, and even in those markets still outperforming. | ||
* Feel really good about ability to raise prices over time, and have lots of data now that backs that up. | * Feel really good about ability to raise prices over time, and have lots of data now that backs that up. | ||
* Marginally helped by being a lower cost provider, but it isn't a primary part of the strategy | * Marginally helped by being a lower cost provider, but it isn't a primary part of the strategy | ||
== Expectations == | == Expectations == |