Upwork: Difference between revisions

The fee that Upwork derives from marketplace and managed service users makes up the take rate. Upwork's take rate has been growing since Q2 2022 when the company introduced a new pricing structure for clients<ref>https://www.investmentwiki.org/wiki/Upwork#:~:text=Once%20clients%20hire%20a%20freelancer%2C%20they%20pay%20a%20processing%20fee.%20This%20is%20usually%205%25%2C%20but%20some%20US%20clients%20who%20are%20eligible%20for%20ACH%20bank%20transfers%20pay%203%25.</ref>. According to the former CFO Jeff McCombs, the new pricing structure boosted the take rate in Q2 and Q3 of 2022. However, going forward, the take rate will benefit from the enterprise segment which has a higher take rate and is growing faster than the non-enterprise segment. The take rate will also rise due to project catalog and talent scout which also have a higher take rate<ref name=":4" />. Enteprise segment has a take rate of 10%<ref>https://support.upwork.com/hc/en-us/articles/218373797-Work-with-Enterprise-Clients#:~:text=Upwork%20Enterprise%20contracts%20generally%20have,a%20flat%2010%25%20service%20fee.</ref> while project catalog and talent scout are likely to have a take rate of 20% as those using it are mostly new users<ref>https://www.upwork.com/i/how-it-works/freelancer/</ref><ref>https://support.upwork.com/hc/en-us/articles/1500011272182-Talent-Scout-for-Clients</ref>. Given that clients are not obligated to use the enterprise tools, project catalog or talent scout, we believe that the rising take rate will not make the site less appealing. [[File:Upwork Market Share.png|thumb|370x370px|https://seekingalpha.com/article/4447421-upwork-perfectly-priced-reflecting-slowing-revenue-growth]]

</ref>. This investment has been used to launch a series of brand anthems that will be aired on US TVs, Radios, out-of-home(OOH), social, digital, Podcasts, pre-roll and native channels<ref>https://www.upwork.com/press/releases/upwork-unveils-new-anthem-that-embraces-how-we-work-now</ref>. If this brand marketing works, Upwork will be able to attract more clients, enabling it to unlock its $1.3 trillion market opportunity. Upwork is hopeful that its brand awareness will pay off, as its CEO, Hayden Brown, said during the Q3 2022 investor conference," But next year, we will see that EBITDA profitability even in the context of achieving our brand goals around awareness." <ref name=":4">https://www.fool.com/earnings/call-transcripts/2022/10/26/upwork-upwk-q3-2022-earnings-call-transcript/</ref>