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Podcasting and Audiobooks Industry: Difference between revisions
Podcasting and Audiobooks Industry (view source)
Revision as of 10:00, 6 February 2023
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== Podcast Traction == | == Podcast Traction == | ||
The rising podcast revenue of major | The rising podcast revenue of major companies such as Spotify and IHeartMedia is a testimony that the industry is growing. In 2021, Spotify's podcast revenue grew by 300% to reach $215 million. Similarly, IHeartMedia's podcast revenue rose by 149% to hit $253 million. Statista estimates that Spotify's ad revenue in 2021 was $108.9 million in 2021. That is a growth rate of 108.62%. Additionally, Statista projects that Spotify's podcast revenue will reach $414 million by 2024, four times the 2021's podcast revenue. | ||
=== Revenue of major podcast companies === | === Revenue of major podcast companies === | ||