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Podcasting and Audiobooks Industry: Difference between revisions
Podcasting and Audiobooks Industry (view source)
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Below are the top podcasts in the US and on Spotify and Apple. | Below are the top podcasts in the US and on Spotify and Apple. | ||
== Industry Segments == | |||
How does the 25.85b total podcast market breaks down into different segments, ads being one of those segments? | |||
== Podcast Traktion == | |||
===Top 10 podcasts in US based on measurement from Q4 2021 – Q3 2022=== | ===Top 10 podcasts in US based on measurement from Q4 2021 – Q3 2022=== | ||
According to analysis done by Edison Research between Q4 2021 and Q3 2022, the Joe Rogan Experience is the most popular podcast in the US, followed by Crime Junkie<ref>https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2022/</ref>. The Joe Rogan Experience became an exclusive podcast on Spotify in 2020 after the company bought the airing rights for $200 million<ref>https://www.nytimes.com/2022/02/17/arts/music/spotify-joe-rogan-misinformation.html?</ref>. Nielsen Q3 2021 media ratings indicated that the Joe Rogan Experience has an average of '''11 million viewers per episode'''<ref>https://www.sportskeeda.com/mma/news-what-joe-rogan-s-viewership-numbers#:~:text=Joe%20Rogan's%20renowned%20podcast,influential%20figures%20in%20the%20media.</ref>'''.''' On the other hand, Crime Junkie features on several platforms and is estimated to have '''10 million listeners per week.'''<ref>https://www.wthr.com/article/news/local/crime-junkie-podcast-ashley-flowers-indianapolis-business/531-01c72a63-24f3-42d0-98e9-db8d72b88439</ref> '''<big><code><- Link not working</code></big>''' | According to analysis done by Edison Research between Q4 2021 and Q3 2022, the Joe Rogan Experience is the most popular podcast in the US, followed by Crime Junkie<ref>https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2022/</ref>. The Joe Rogan Experience became an exclusive podcast on Spotify in 2020 after the company bought the airing rights for $200 million<ref>https://www.nytimes.com/2022/02/17/arts/music/spotify-joe-rogan-misinformation.html?</ref>. Nielsen Q3 2021 media ratings indicated that the Joe Rogan Experience has an average of '''11 million viewers per episode'''<ref>https://www.sportskeeda.com/mma/news-what-joe-rogan-s-viewership-numbers#:~:text=Joe%20Rogan's%20renowned%20podcast,influential%20figures%20in%20the%20media.</ref>'''.''' On the other hand, Crime Junkie features on several platforms and is estimated to have '''10 million listeners per week.'''<ref>https://www.wthr.com/article/news/local/crime-junkie-podcast-ashley-flowers-indianapolis-business/531-01c72a63-24f3-42d0-98e9-db8d72b88439</ref> '''<big><code><- Link not working</code></big>''' | ||
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