Advertising Industry: Difference between revisions

Advertising Industry (view source)

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 === Zenith Forecast<ref>https://www.zenithmedia.com/zenith-forecasts-4-5-growth-for-2023-after-7-3-uplift-in-2022-marking-continued-healthy-growth/#:~:text=Zenith%20estimates%20that%20advertising%20on,are%20likely%20to%20follow%20suit.</ref> ===
-According to Zenith, the advertising industry is expected to maintain its resilience in 2023 despite current economic challenges, driven by the growth of new channels such as retail media and advertising on Subscription Video on Demand (SVOD) services. They anticipate a 4.5% growth in ad spending. Furthermore, global ad spending growth is expected to pick up pace to 7.2% in 2024, driven by major events like the US Presidential elections and the Olympics.
+According to Zenith, the advertising industry is expected to maintain its resilience in 2023 despite current economic challenges, driven by the growth of new channels such as retail media and advertising on [https://www.appsflyer.com/glossary/svod/ Subscription Video on Demand] (SVOD) services. They anticipate a 4.5% growth in ad spending. Furthermore, global ad spending growth is expected to pick up pace to 7.2% in 2024, driven by major events like the US Presidential elections and the Olympics.
 Online advertising, specifically Search and Social Media, is expected to continue as the fastest-growing category, making up 55% of overall ad spending in 2022 and projected to increase to 57% by 2025, with a compound annual growth rate of 7%.