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=== Pricing === | === Pricing === | ||
* Jochen said average price for their vehicles rose to €121,000 compared to €115,000 last year. | * '''Jochen said average price for their vehicles rose to €121,000 compared to €115,000 last year.''' | ||
* Jochen said that Porsche being a luxury brand will always focus on value over volume strategy. That is, if demand is falling, they will not cut prices but reduce supply instead. | * Jochen said that Porsche being a luxury brand will always focus on value over volume strategy. That is, if demand is falling, they will not cut prices but reduce supply instead. | ||
* Jochen expect prices to increase further and help compensate the decline in volumes. | * Jochen expect prices to increase further and help compensate the decline in volumes. |