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== Insights on the US dollar == | == Insights on the US dollar == | ||
* Over the past three months, the [https://seekingalpha.com/symbol/DXY US dollar index] has appreciated by about 6% versus its average trading level in 2024. If the trend continues in 2025, it could lead to an headwind of around $ | * Over the past three months, the [https://seekingalpha.com/symbol/DXY US dollar index] has appreciated by about 6% versus its average trading level in 2024. If the trend continues in 2025, it could lead to an headwind of around $4 billion, based on Meta's [https://s21.q4cdn.com/399680738/files/doc_financials/2023/q4/Meta-12-31-2023-Exhibit-99-1-FINAL.pdf 2023] advertising revenue outside US of about $70 billion (53% of $132 billion). | ||
[[File:US dollar.png|left|thumb|651x651px|Source: Seeking Alpha]] | [[File:US dollar.png|left|thumb|651x651px|Source: Seeking Alpha]] | ||