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Meta Platforms:Quarterly Results/2024 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q4 (view source)
Revision as of 17:48, 22 January 2025
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'''Rockerbox 2024 insights indicate that total media spend was lower year over year during Black Friday and Cyber Monday''' | |||
* [https://www.youtube.com/watch?v=_cA56Lkrhg8 According] to Rockerbox, total media spend during Black Friday and Cyber Monday was 10% lower in 2024 compared to 2023 (min 3:57). | |||
* Meta CPM was stable throughout 2024 (min 10.03). | |||
* Rockerbox is a marketing measurement solution firm that [https://www.rockerbox.com/ tracks] over $5.9 billion in advertising spend across channels such as Meta Platforms, Google and TikTok<br /> | |||