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Meta Platforms:Quarterly Results/2024 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q4 (view source)
Revision as of 18:30, 21 January 2025
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== Advertising spend and pricing insights == | == Advertising spend and pricing insights == | ||
=== Revealbot data indicates that Meta Platforms CPM rose sharply during the quarter === | |||
* Birch (formely Revealbot) [https://app.bir.ch/facebook-advertising-costs data] indicates that Instagram CPM rose by around 21.8% quarter over quarter and 32.0% year over year in Q4 to an average of $14.46. | |||
* Similarly, the data indicates that Facebook CPM was up by around 32.1% quarter over quarter and 32.1% year over year to an average of $14.35 during the quarter. | |||
[[File:Birch (formely Revealbot).png|left|thumb|709x709px]] | |||
[[File:Birch 2.png|left|thumb|717x717px]] | |||
== Insights on active users == | == Insights on active users == | ||
== Competitor earnings estimates == | == Competitor earnings estimates == | ||