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Meta Platforms:Quarterly Results/2024 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2024 Q4 (view source)
Revision as of 14:28, 15 January 2025
, 15 January→Analysts opinions and insights
(Created page with "Return to: Earnings Season See also: [https://docs.google.com/spreadsheets/d/1UNG7ddMmZnKZK-Q0ePI1yPcKyutXw05gb3xVpS3jDJ8/edit?gid=1439776601#gid=1439776601 Meta Platforms Valuation Model] | Meta Platforms:Quarterly Results/2024 Q3 | Meta Platforms:Quarterly Results/2024 Q2 | Meta Platforms:Quarterly Results/2024 Q1 == Management expectations and analysts estimates == == Analysts opinions and insights == == Advertising spend and pricing insights == =...") |
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== Analysts opinions and insights == | == Analysts opinions and insights == | ||
=== Digital ad spending was strong during the quarter === | |||
* According to a [https://www.investing.com/news/stock-market-news/digital-ad-spending-strong-in-the-fourth-quarter-wedbush-says-3811639 survey] by Wedbush, ad spending was strong during the quarter. 49% of 200 US-based marketers said they increased their digital ad spend by 10% year over year. In Q3, 43% of the marketers had reported the same level of growth. The report notes that 54% of markers that use Meta said they increased their spend by more than 10% year-on-year in Q4, up from 40% in Q3. "Our survey work indicates strong [year-over-year] growth in [the fourth quarter] and an improvement in advertiser sentiment versus our [third quarter] survey," the analysts said. | |||
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== Advertising spend and pricing insights == | == Advertising spend and pricing insights == | ||