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* TikTok's CTR has increased by 5%. | * TikTok's CTR has increased by 5%. | ||
=== Meta's ad algorithm has been blamed for having bugs === | |||
* A number of advertisers [https://www.marketingbrew.com/stories/2024/09/19/it-can-crush-our-business-ad-buyers-estimate-major-losses-from-meta-ad-platform-bugs interviewed] by the Morning Brew have blamed Meta's ad algorithm for underdelivering or going outside the budget. They blame these issues on the algorithm changes that Meta is launching. | |||
* However, despite these issue, advertisers believe that Meta's algorithm is still the best.<br /> | |||