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* Before 2023, each model had their own recommendation architecture. But last year they moved into a single recommendation architecture. | * Before 2023, each model had their own recommendation architecture. But last year they moved into a single recommendation architecture. | ||
* The new model led to an 8-10% increase in Reels | * Phase 1 of the transition involved moving the recommendation systems from traditional Chips to GPUs. | ||
* | * The new model led to an 8-10% increase in Reels watch time, which proved that it was “learning from the data much more efficiently than the previous generation.” | ||
* The model is part of a road map that goes to 2026. | |||
* Facebook is now in Phase 3 of the transition which involves validating the model and pushing it across multiple products. | |||
=== Facebook Usage (min 13) === | === Facebook Usage (min 13) === | ||
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=== Click-to-Message (min 31:30) === | === Click-to-Message (min 31:30) === | ||
* There is a growing demand for this product , particularly in East Asia and parts of LATAM. | * There is a growing demand for this product, particularly in East Asia and parts of LATAM. | ||
== References == | == References == |