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===Spotify Podcasts=== | ===Spotify Podcasts=== | ||
January 2, 2023: Spotify reaches a new multiyear partnership deal with Joe Rogan Experience. "There’s so much more ahead, including that the show will soon be available on additional platforms. JRE remains podcasting’s king, consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify’s Wrapped top podcast each year since 2020, " Spotify said in a statement<ref>https://newsroom.spotify.com/2024-02-02/the-art-of-podcasting-with-joe-rogan-and-his-new-multiyear-spotify-partnership/</ref>. The Wall Street Journal estimates the multiyear deal to be worth $250 million and will have a minimum guarantee and a revenue-sharing agreement based on ad sales. Additionally, the deal will allow Spotify to distribute the JRE ads in other podcast platforms such as YouTube. The journal says Spotify had paid Joe Rogan more than $100 million to make the show exclusive to Spotify and the estimated payout (tied to audience target) at the end of its term this year will be around $180-$200 million<ref>https://www.wsj.com/business/media/joe-rogan-podcast-spotify-deal-28eb5f74</ref>. | |||
December 12, 2023: Warner Bros said Spotify's podcast platform, Megaphone, will start hosting and distributing its podcasts. The podcasts will also be monetized via Spotify Audience Network. Warner Bros said that in the last 12 months, Spotify Audience Network has seen growth of advertiser participation and opted-in publishers by over 45% and 70%, respectively<ref>https://press.wbd.com/us/media-release/warner-bros-discovery-partners-spotify-podcast-distribution-and-monetization</ref>. | December 12, 2023: Warner Bros said Spotify's podcast platform, Megaphone, will start hosting and distributing its podcasts. The podcasts will also be monetized via Spotify Audience Network. Warner Bros said that in the last 12 months, Spotify Audience Network has seen growth of advertiser participation and opted-in publishers by over 45% and 70%, respectively<ref>https://press.wbd.com/us/media-release/warner-bros-discovery-partners-spotify-podcast-distribution-and-monetization</ref>. | ||